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25 years of innovation and counting

Founded in the 1980s, PrimaLoft’s origins stem back to meeting a need within the US Army for a water resistant, synthetic alternative to down.

From this original premise, the PrimaLoft that we know today now manufactures a variety of innovative synthetic materials and performance yarns for the outdoor market such as our down and synthetic insulated jackets. PrimaLoft fabrics are acknowledged globally as the benchmark in performance insulation. It focuses on four main design criteria:

Warmer - Use of a proprietary blend of small diameter fibres which trap more air to provide greater insulation. Gram for gram, PrimaLoft materials offer the best warmth to weight ratio and provide warmth, even when wet

Drier - Use of special permanent finishes and small diameter fibres make PrimaLoft insulation water resistant

Softer - Finer diameter fibres and a permanent proprietary finish make PrimaLoft insulation ultra soft

More compressible - Smaller diameter fibres allow PrimaLoft insulation materials to compress into smaller spaces 


In 2010 PrimaLoft was awarded Bluesign’s system partner status in recognition of its work on maximising its productivity whilst at the same time as reducing its environmental impact.